What's in a name? IYKYK :)

Hello World!

It’s always exciting when passions line up with professional work. That’s what is happening for us at Know Know Labs!

Knowing Who You Are...

Our founder, Trey Johnson (LinkedIn), has spent a number of years doing exactly one consistent thing, working with data and bringing answers to complex business questions. These businesses have been predominantly in the mid-market (organizations which are $5M to $1B in revenue) or companies with unfulfilled data experiences. Our experiences have been built in IT organizations, software companies and consultancies. With our team having built regional software teams, consulted with numerous clients and generally well-practiced in using software to support doing more with data, we knew software is only part of the answer and thus our mission began….

“We strive, through experience and research, to advise software companies, strengthen the service offerings of consultancies, empower better decision making at individual companies and ultimately say YES! to creating better outcomes with and because of DATA!”

Our research, advisory and related end-user services, ensure you have that fractional intellect or experience to complete your journey. We are excited to see organizations become WEALTHY in their use of DATA. Organizations who maturely use data tend to not only weather the storms that we have dramatically experienced the last few years but also broaden their horizons. Information, best practices, depth of capability … those are all things any intelligent consumer can sink their teeth into.

We are hopeful you go from “No. No!” to saying "Yes" (maybe because of Know Know Labs)!

Knowing What to Do...

To be true to ourselves and the larger community we serve, we engage clients in research projects and advisory endeavors around the ecosystems we know. We knew we wanted to have engagement with firms who have really figured out how to address the combination of pressures around human capital, financial constraints, current level of IT investment and simply and answer to know more, right now.

All of this leads to the fact that our first research projects will revolve around solving Data needs within ERP Ecosystems. Research is a FACET of what we do and through this blog we'll let our projects shine and keep you "In the KNOW!"

We also have other services we'll share periodically here in the blog and through our posts to LinkedIn and Twitter.

And a BIG disclaimer ---

When we talk about our research, it is important to understand the Know Know Labs team maintains full control over what information we share. Thankfully, this is a cornerstone of our client relationships. They sponsor research to educate the public!

Our objective is to provide a fair and balanced assessment of a product, solution, company or industry trend. To that end, we might suggest constructive elements that could be enhanced by the target of our research. Our clients do invest time and energy into supporting our research and it is our distinct pleasure to help the market better understand the solution(s) they offer, but make no mistake, our words and our work is our own.

We assess early the ability to work with an organization, as a possible client. We DO turn down clients and if we choose to not report on them, and get enough questions about it, we know our only obligation is to say we did not feel a research relationship would be worthwhile.

Published research should inform and educate but does not need to be sensational or detrimental to a company… platforms like G2 and others allow the end-users to really articulate their views, which is most appropriately done by a consumer.

Let the research begin...

With 🅳🅰🆃🅰- YES, you can!

The Know Know Labs Research Team (researchteam@knowknowlabs.com)